You may have a great product, but that is only half the story. Effective marketing of your product is the key to meeting your objectives.
It may be an existing product, an updated product or a totally new product, but a carefully crafted marketing plan is crucial for a number of reasons. A product marketing plan provides a:
- Blueprint for success by stating measureable objectives
- Focus on the tasks at hand, including identification of the critical tasks
- Accountable action plan
- Clear description of the costs involved
In developing a product marketing plan for your product we can help you:
- Identify the target market
- Determine distribution methods or channels to market
- Evaluate pricing strategy
- Determine advertising and promotional activities
- Evaluate product enhancements and/or product repositioning
If you do not have the resources inhouse, we can also implement the plan ensuring your product successfully reaches the market.